Privacy policy
Privacy Policy
Last Updated: May 17, 2022.
The website www.gosmartblinds.com (the “Site”), the Neo Smart Blinds App and Neo Smart Blinds Blue App (the “Apps”), and associated e-commerce store and window blind automation services (the “Services”), are provided by Go Smart Blinds Inc. and Neo Materials and Consulting Inc. (DBA “Go Smart Blinds”) (both entities operating under the same owners). When you access or use any of the Site and Apps, this Privacy Policy (this “Policy”) applies. This Policy describes the information we collect through the Site and Apps and how we use them.
BY USING THE SERVICES AND SUBMITTING PERSONAL INFORMATION THROUGH ANY OF THE SITE OR APPS, YOU REPRESENT THAT YOU HAVE READ AND AGREED TO THIS POLICY. IF YOU DO NOT AGREE TO THIS POLICY, YOU MAY NOT USE THE SERVICES.
Your use of the Services is also conditioned upon your acceptance of other applicable agreements and policies that apply to your use of the Services. While some of these agreements are referenced under this Policy, others can be found on the Site and Apps. Please, review them along with this Policy and agree to them as they together constitute your use of the Services.
The companies responsible for your information
The information you provide when you use the Services may be collected and used by Neo Smart Blinds or Go Smart Blinds in accordance with this Policy. Neo Smart Blinds and Go Smart Blinds are entities owned and operated by the same owners in the Province of Quebec, Canada. Both entities serve as the handlers or controllers of your personal information.
For users from the EU, EEA, UK, and any country under the General Data Protection Regulation (“GDPR”), Neo Smart Blinds and Go Smart Blinds are your data controllers. This means that each of these companies may handle the processing of your information regardless of the Site or Apps you access or use.
For any complaints, concerns, questions, or claims about your information or how we handle it, please reach out to us via any of our contact addresses available on any of the Site.
The information we collect
We collect personal and non-personal information depending on the Site and Apps you access or use. We categorize our methods of collecting information into two, and they include:
- The information you provide
We will collect information where you submit them through any form on the Site or Apps or you provide them via permissions. This information may include, without limitation, your:
- name (first and last names)
- email address
- phone number
- payment method
- username and password
- shipping address
- geolocation/location
- etc.
Depending on the Site or Apps, you may provide us any of this information when you (i) subscribe to our marketing emails, (ii) contact us for support, (iii) request a quote, (iv) order from our store, or (v) create an account or update your profile.
- The information we collect automatically
We collect certain personal and non-personal information automatically when you access any of the Site or Apps or interact with our content. We use third-party software, Google Analytics, to collect information automatically. Likewise, Shopify Inc., our Go Smart Blinds website host, uses technologies such as cookies, beacons, and pixels, to collect this information automatically. Across the Site and Apps, the information we collect automatically may include, without limitation, your:
- device properties: including the device IP Address, operating system, timezone, and other identifiers;
- use of the Site and Apps: including analytics about the parts accessed, features clicked, commands sent, duration of use, and your referring URL source;
- network information: including your internet service provider, Wi-Fi address, etc.; and
- transaction records: including the number of products purchased, the amount paid, the method of payment used, and other order information.
Our legal bases for collecting information
Under applicable law, especially under the GDPR, we are required to collect and process personal information subject to one or more of 6 legal bases. Depending on the information collected and mode of collection, our legal bases may include:
- Consent: We process most of your information because you have given us explicit consent to do so (for example, where you submit your email address to receive marketing emails from us). However, you can withdraw your consent at any time.
- Contract performance: We collect certain information to perform and complete a contract with you (for example, to send you our quote, package your order, and deliver them to you, we require the information collected).
- Legal compliance: We collect certain information, such as your purchase information, to comply with our legal obligations of record keeping and to defend ourselves against any future claims or disputes.
- Legitimate interest: We collect some information, such as your device information and analytics, to satisfy our interest, including providing the Site and Apps, detecting fraud, measuring interests, improving the Services, verifying users, enforcing our Terms of Service, and protecting us and other users.
Cookies and third-party tools
As mentioned above, when you access the Go Smart Blinds website, cookies, beacons, pixels, and other technologies may be set on your browser to gather certain information about your use. Likewise, we use Google Analytics, third-party software from Google Inc., to collect information across the Site and Apps.
- Cookies
Cookies, beacons, pixels, tags, and other tracking technologies (collectively “Cookies”) are tiny pieces of data that are embedded on web browsers and content to perform certain activities, including obtaining information automatically, securing website, remembering users and their information, gathering performance information for marketing purposes, and detecting fraud and other violations.
We do not directly set Cookies on the Go Smart Blinds; rather, they are set by third parties who perform tasks on our behalf (for example, Shopify Inc. uses Cookies to gather order information automatically for us).
Cookies do not contain viruses or other harmful codes; therefore, they do not harm your device in any way. Meanwhile, Cookies may remain on your device for a browsing session or specified duration – depending on if the Cookie is a session or persistent Cookie.
If you do not desire Cookies to be set on your device, you can either disable or adjust your preference (enabling specified Cookies). However, when Cookies are disabled, they stop serving the purposes for which they exist. This means that your shopping experience on the Go Smart Blinds website may become less smooth if you disable Cookies.
- Third-party tools
As hinted above, we use a third-party tool (Google Analytics) to perform certain services, including managing our database and gathering analytics, performance, and device information. Google Analytics is provided by Google Inc. Like Cookies, you can also opt out of Google Analytics tracking. You can do this by installing a “Google Analytics Opt Out” extension on the applicable browser.
Reasons we collect your information
In a summary, we use your information to attend to your request, communicate with you, provide you the Services, and protect our interests and those of others. The broad reasons we collect your information include, without limitation:
- Order fulfillment: We collect information via our store to receive your order, package it, communicate with you in the process, and deliver it to you.
- Communication: Where we collect your contact details, including your email address and phone number, we may use them to communicate with you about our products, your orders, and any prior requests or complaints made by you – depending on the Services used.
- Payment processing: Where we collect any payment method information, we use it to process your payment for orders purchased from the Go Smart Blinds store.
- Identification: In some cases, especially where you create an account through any of the Site or Apps, we collect your information to identify you from other users and provide the Services (for example, we collect registration information to save your inputs and prevent you from typing order information when you come back).
- Marketing: We gather analytics and performance information and geolocation to understand where you came to the Site or Apps from and the features you access or click while on the Site or Apps. We then use this information to launch marketing campaigns that target you on partner platforms. Likewise, if you subscribe to our marketing emails, we will send marketing updates to your email address.
- Scheduling: We also use your geolocation and timezone information for schedules related to sunset and sunrise in accordance with your location. If you do not use the scheduling feature on the Neo Smart Blinds App, we do not process your geolocation.
- Error reporting: We use Sentry, an error reporting tool provided through the Apps, to collect your reports, crashes, and bugs. While you use Sentry, we will process your email address and IP address to identify the geographic location and server where the report came from in order to resolve it.
- Enforcing our rights and complying with the law: Part of the reasons for collecting your IP address is to monitor violations of our Terms of Service and comply with applicable law. We also collect details of transactions to honor our record-keeping obligations as required by law.
- Provide features on the Apps: We collect your network information and request Bluetooth permission to enable us to control the blinds and provide scheduling features through the Apps.
The disclosure of your information
We collect your personal information and use it for the purposes described above. And your information is accessible by authorized persons within the Neo Smart Blinds and Go Smart Blinds entities, including support employees and staff. However, certain third parties may also have access to your information under the following circumstances:
- Third-party services: Where we use third parties to perform services on our behalf (services such as payment processing, order fulfillment, analytics gathering, fraud detection, Apps distribution, marketing, and database management), they may access specific information about you to perform those services (for example, we use Amazon Web Services to store and manage parts of your information, and they may have access to your information). However, these third parties are under obligation to only use your information for the services they perform for us.
- Analytics partner: Where we use ad platforms for product remarketing, the owners of these platforms may gather anonymous information about how you use the Go Smart Blinds website. They may gather this information across other platforms and combine it to launch marketing campaigns that target you.
- Law enforcement: We may be obligated to share personal information with public offices and law enforcement, including with respect to a court order or other legal investigations. Likewise, if the sharing of personal information will help us to prevent a possible breach of our intellectual property or rights (or those of other users and third parties), we may disclose personal information about you.
- Business transfer: We may engage in a business transfer agreement, including the sale of assets, a merger, acquisition, or bankruptcy. In that case, we may be obligated to share proprietary information, including our customers list, with the entities involved.
The retention period of your information
Our retention period depends on the information collected and the purposes for collection. We usually retain personal information for as long as users use the Services – unless your account remains inactive for more than 365 days. Upon your request to delete your personal information from the Site and Apps, we will delete most personal information within 30 days. However, we may retain non-personal or anonymous information on our database for business continuity and growth purposes. Likewise, we will retain certain information for longer periods in accordance with applicable laws (for example, we are required to keep records for up to 5 years). For information collected about errors and crashes, i.e., your IP Address and geolocation, we will retain them for 30 days.
Marketing
We carry out marketing activities in several ways, including via email and third-party platforms. The analytic and performance information gathered about you is majorly used to gain insights into how you anonymously use the Go Smart Blinds website and use it to launch marketing campaigns on other platforms. Our marketing practices include:
Email marketing: We will send you marketing emails about our products and stuff that we think may catch your interest. We send marketing emails strictly based on your consent. Consent can be given on the Go Smart Blinds website or Neo Smart Blind App when you willingly submit your email address on the subscription form or accept a consent request. If you receive marketing emails from us and wish to opt out at any time, you may do so by using the opt out instructions provided at the bottom of any email we send to your email address. Please, note that unsubscribing from marketing emails does not apply to administrative messages, such as updates to this Policy or your orders.
Behavioral advertising: Our third-party ad partners will use the analytics and performance information gathered anonymously to launch marketing campaigns about our products on their platforms. They merge this information with those collected on other platforms to obtain your behavior and interests. You may opt out of behavioral advertising by clicking here. If you are using the Services from the European Union, click here.
The security of your information
We built the Site and Apps on stable and secure infrastructure. Communication within the different systems is encrypted. Your personal information is pseudonymized as much as possible to limit damages in case of a data leak. Furthermore, we store personal information securely using Amazon Web Service, and we do not share personal information with third parties aside from those described above.
However, you are aware that no security measure over the internet is 100% guaranteed. Therefore, we cannot guarantee that our security measures will always protect your personal information from unauthorized access.
The international transfer of your information
The Site, Apps, and Services are operated and provided from our location in Canada. This means that any personal information we collect from you will be transferred to us in Canada, and we will use it in accordance with this Policy. However, we use third parties from different countries to perform some of the Services on our behalf. Therefore, we may share and transfer personal information to them in their respective locations. However, we only hire third parties who practice adequate data protection, such as this Policy.
If you transfer personal information to us from any country under the GDPR, we will only transfer your information to third parties outside of your location if such location practices adequate data protection. Otherwise, we will rely on the European Union’s approved data transfer mechanisms, including using Standard Contractual Clauses.
General user choices and rights
In relation to the information we collect, users generally have the following choices and rights:
- Withdrawing permissions: Where you grant certain permissions, such as access to Bluetooth and location on the Apps, you may withdraw your permissions by using the settings function of your mobile device.
- The right to access and correct information: You have the right to request access to the personal information we hold about you. This right also includes the ability to demand that we correct any incorrect information we hold. This right may be exercised subject to the Site or App where the information is collected. You may correct your personal information on the Go Smart Blinds website via your profile area. You may edit your personal information on the Neo Smart Blinds App by using the “settings” section. You may also use the “contact us” section on the applicable Site or App to make this request.
- The right to request the deletion of information: You may request that we delete certain personal information, including your shipping address, payment method, and profile. You may request to delete your personal information on the Go Smart Blinds website via your profile area. This function is available within the Neo Smart Blinds App through the “settings” section. You may also use the “contact us” section on the applicable Site or App to make this request. Please, be advised that the deletion of your information does not apply to any information we are required by law to retain for certain periods. It also does not apply to information that is kept for business continuity.
- The right to withdraw your consent: In a situation where you have given us consent to process your personal information, you have the right to withdraw your consent at any time. However, we may not be able to provide certain functions if you withdraw your consent.
EU user rights
If you are using the Site, Apps, or Services from any GDPR location, you have, in addition to the above rights, the following rights:
- The right to restrict processing: It may be sometimes possible to restrict the processing of your information. This may be possible in situations where the information is not relevant, but you do not want us to delete it, or you believe we are processing it unlawfully.
- The right to data portability: You may request that we transfer the information we hold about you to another service or IT environment without it affecting the usability of the information.
- The right to object to processing: You may, at any time, request that we stop processing your information to the extent possible.
- The right to reporting: If you believe we are unlawfully processing your information, you may report us to the regulatory body in any GDPR location you are.
You may exercise any of these rights by getting in touch through the “contact us” section of any of the Site and Apps.
California user rights
Under the California Consumer Privacy Act (“CCPA”), users accessing and using the Site and Apps from the State of California have the following rights regarding the information we process about them.
- Right to know about the information collected, disclosed, or sold: California users can request to know the categories of personal information we have collected, used, disclosed, or sold in the past 12 calendar months.
- Right to deletion of information: You may request that we delete the personal information we hold about you across any of the Site or Apps. Please, see the “General user choices and rights” above for more information.
- Right to opt out of the sale of personal information: This right only applies if we engage in the sale of personal information to third parties for profit. Fortunately, we are not in the business of selling personal information for profit.
- Right to non-discrimination: You have the right to be treated equally and not discriminated against when you exercise any of these rights. We will not discriminate against you regardless of your status, age, religion, race, or color.
You may exercise these rights as a California consumer (user) by getting in touch through any of the “contact us” sections on the Site or Apps. Please, be aware that we may verify you to confirm you are a consumer residing in California before granting your request.
Nevada users’ right
Under Nevada law, users from Nevada have the right to opt out of the sale of personal information for monetary consideration to a person and for that person to sell or license the same personal information to additional persons.
Neither Neo Smart Blinds nor Go Smart Blinds engage in the sale and transfer of personal information to third parties for monetary consideration or profit. However, if you have purchased our products or used the Services from Nevada, you may opt out of any potential future sales of your personal information by reaching out to us via the “contact us” section on the Site or Apps. Please, be aware that we may attempt to verify that you are residing in Nevada.
Third-party policies
Certain parts of the Site and Apps, including links and content, may link to third-party websites, apps, and services. These third-party websites, apps, and services have their respective privacy policies that describe how they collect and use your information when you link to their services. This Policy does not govern their data practices, nor do we endorse that your information is safe or secure when you link to them. We advise that you review third-party policies when you link to their sites, apps, or services to know how they use your information.
Children’s policy
The Site, Apps, and Services are targeted at individuals who, under the law, can form a binding agreement. We do not knowingly permit individuals below 18 years of age to use the Site, Apps, and Services. By using the Site, Apps, or Services, you represent to Go Smart Blinds and Neo Smart Blinds that you are above 18 years of age (you may use the Site, Apps, or Services under the supervision of at least or parent or legal guardian if you are below 18 years of age).
DNT signals
DNT (Do Not Track) – a privacy requirement under Californian law – is a browser feature that transmits a signal to website owners not to track their online activities in order to market to them. Since this feature is, at the moment, not widely accepted and used, Neo Smart Blinds and Go Smart Blinds do not respond to DNT signals. You can learn more about DNT requests by visiting www.allaboutdnt.com.
Changes to this Policy
We may revise and change portions of this Policy from time to time. Upon making such changes, they become effective, and the last date of update will be the Last Updated date above. We may, at our discretion, notify you of such changes via your account email address or any part of the Site or Apps. However, you are expected to review this Policy frequently to be informed of changes. By your continued use of the Services after any changes to this Policy, you confirm your acceptance of such changes.
How to contact us
If you have any questions about this Policy, the information we hold about you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. You can use the “contact us” section on Go Smart Blinds or use the Neo Smart Blinds contact information below:
Go Smart Blinds
Email us at: info@gosmartblinds.com
Or write to us: 1645, Rue Bégin, Saint-Laurent, QC, H4R 1W9, Canada